Twitter Chat with Payal Shah Karwa on 3rd April.

On April 3, 2014, 12 pm IST, as part of CSA Awareness Month, we will host an hour long twitter chat with Payal Shah Karwa on her book, The Bad Touch. 

Here is a bit about the book and the author. 

 ‘The Bad Touch for a Good Cause’

Child Sex Abuse is an issue which is rampant in India. While activists, NGOs are working towards creating awareness, it is imperative that society itself accepts the truth and instead of being ignorant about it, take it up on them to ‘START TALKING’ about CSA.

As a part of my mission to spread awareness about CSA, I have written a book ‘The Bad Touch’ – published by HayHouse India which is a collection of true stories of survivors like Harish Iyer, Anurag Kashyap and others (who request anonymity), coupled with practical information and technical guidelines for parents sourced from NGO’s  research.

The book has got positive reviews from traditional and digital PR like Mid-Day,, Kiran Manral’s karmickids.blogspot. We also have personalities like Shobhaa De, Khalid Mohammed and Onir sharing quotes in the book for the cause.

Education of parents and their children in turn is one of the key solutions to prevent the horror of CSA. To ensure that the book reaches a larger audience to succeed in its mission of spreading awareness about CSA, I look for the support and co-operation of many individuals and organisations who have young parents as their audience. April is Child Sex Abuse Awareness Month – an apt time to talk and spread word about CSA. I have taken the onus of speaking to maximum people and influencing parents to take this issue seriously. Hence we request you for your support to also provide a window to us to connect with the audience through a workshop and interactive session with your young parent employees.

For a better idea about the book here is a brief synopsis of ‘The Bad Touch’:


The Bad Touch is a collection of true stories of survivors-turned -thrivers of Child Sex Abuse like Anurag Kashyap, Harish Iyer. Amrita Purkyastha and others. It is on a mission to inspire other thrivers with their stories. It is a positive book with positive stories. The other objective of the book is to create awareness of the issue of Child Sex Abuse amongst parents or guardians of children and equip them with sufficient information to fight it out. The book also has practical information and guidelines about CSA including resources, statistics etc.



After I quit my corporate job to be an entrepreneur, I was looking to write a book about a real story which would add value to society and millions around the world. Child Sex Abuse was an issue which was grossly being ignored by the Government, the Law and society as a whole. It needed immediate attention and society needed to be shaken up from their ignorance. And I chose to write on Child Sex Abuse inspired by Harish Iyer and his story. The book finally took shape of a collection of CSA stories which are about those who emerged victorious in life over this trauma.

Author Profile of Payal Shah Karwa

After a 6 year stint in the field of Marketing Communications Payal Shah Karwa established The Word Jockey Creative Content Studio. As a writer she pursued her personal mission of helping social causes with her penmanship. Hence she chose to write on this very difficult issue of Child Sex Abuse which needs attention of the society, especially parents. As a mother she believes that parents, especially a Mother can really make the difference to prevent the occurrence of CSA beginning with her own child.

Payal’s career graph spans a varied profile of PR, Below the Line Planning and Communication in companies like Ogilvy & Mather and Hanmer MS&L. MBA by qualification, her writing career stemmed from her inherent talent of using words well. As a writer, she has worked on project basis for several reputed publications both online and print, including, Outlook Profit, LIVE IT, DNA Me, Femina, Essel Group, Web18 etc.  She blogs about brand communications and loves cinema.